We are excited to unveil our new branding, a visual identity that reflects Decentral’s values and vision for the future. From the eye-catching icon to the vibrant colours, each component embodies the Decentral team’s commitment to innovation, approachability, and distinction as we pursue our mission to power growth for businesses in South Africa.
Our new icon is inspired by the geometric structure of solar panels, depicted through hexagonal shapes that mimic the layout of a solar farm. The icon captures the essence of decentralised energy, with elements strategically positioned to suggest upward movement and dynamic energy flow. The icon is partnered with a balanced, geometric lowercase font to form a logo that is at once progressive and relatable.
The cool of a solar panel meets golden-hour sunlight in Decentral Energy’s new colour palette. Our vibrant sun orange sets the brand apart, emphasising innovation and warmth, while the cooler neutral tones echo the deep blue of solar PV panels with their silver frames, creating an impression that is both bold and balanced.
Since our founding in 2009, Decentral has grown from a small operation to a trusted provider of innovative energy solutions to South African businesses across the country. Our new branding speaks to this evolution and reinforces our commitment to creativity, availability, and excellence as we continue our journey.
As Decentral Executive Director Christian Bode notes, “This rebranding marks a significant milestone for Decentral. Following a remarkable period of growth, we love that our updated visual identity reflects the spirit of ingenuity that drives us and the bright future that lies ahead.”
